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Design Thinking + CX with Rod Netterfield

Our guest for today's episode is Rod Netterfield. For the past 10 years Rod has been embedded in a variety of mid-tier and large global organisations leading customer experience strategies and functions to uplift capability and improve delivery across brands, products and services. He believes design thinking is the secret sauce for transforming your customer insights into innovative CX initiatives. 

We're excited to have Rod on the show to do a deep dive into design thinking as it relates to customer insights and CX. 

What you'll learn

Design thinking fundamentals

Practical example of where design thinking can improve CX design and delivery at higher education institutions

How to measure the success and know your design thinking efforts are working

The industries best placed to benefit from a design thinking approach to insights and CX