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Customer Centric Decision Making with Karen Wynn

Our guest for today's episode is Karen Wynn. Karen is a senior customer centric leader with 20 years experience across customer insights, CX, customer retention, loyalty, strategy and marketing. For the past 9 years she’s been at RACQ in sunny Brisbane, Australia. We’re excited to have her on the show because she’s currently leading a group wide transformation of RACQ's value proposition and future product & service offering. Through a strategic and collaborative approach she is using data and insights to drive change and increase member centricity, strengthen commercial outcomes and deliver value to members and community stakeholders.

What you'll learn

Rapid transformation of the CX industry in the face of COVID 19

Strategic and practical advice for building a customer centric strategy

How to engage internal stakeholders and decision makers and win top level buy in for your CX initiatives

Building a CX strategy around Trust and measuring success