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How to build a customer insight engine from the ground up


Knowing what action needs to be taken to improve customer experience is the best way to grow revenue over the long term. Without a world class customer insights team however, that job is much harder. 

What's inside this ebook:

✔️ What a killer customer insights team looks like

✔️ The different role positions that make up the team

✔️ Salaries, job titles, role descriptions etc.

✔️ 3 x Org. Chart options your business could use to plan ahead

✔️ 8 x important metrics to measure and track

✔️ 58 x tools for collection, analysis and reporting

✔️ Understand the insights maturity pyramid

✔️ How to democratise insights with internal stakeholders

Download this eBook if you're ready to start building a killer customer insights team.

  • Best options for structuring customer insights team
  • Finding the right tools for collection, analysis and reporting
  • How to identify your current insights capability
  • The best way to  build respect for insights as a function with decision makers and other internal stakeholders

What you'll learn

"Kapiche offers a truly unique solution to the challenge of obtaining actionable insights from customer feedback data. Flexible reporting, granular insights and ease of use make Kapiche an ideal tool for any company striving to create meaningful experiences for their customers."

Sergio Rossini, Head of Customer Excellence Global @ Schindler

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Business analytics as an organizational priority is expected to be on par with such critical drivers of business value as risk management, reputation management, product/service innovation, and managing growth expectations. In other words, analytics is becoming an established fact of business life and no longer the sole domain of the IT or finance department

- Deloitte


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